![]() The final product of your deck should look visually appealing and must match the aesthetic of your show. If you’ve won awards or people have written articles about you, share those. ![]() Your own track record- why are you a trustworthy maker who will grow following quickly? Disclose your current following (if it’s big), share your previous experience as a producer, host or professional. Do you have access to influencers with large audiences who will promote your podcast on their social media channel? How large is the audience on those other shows or on the social channels of those influencers? Will you have high profile guests whose publicists will advertise your show? Your promotion plan- do you plan to advertise on other shows. It’s valuable to share something you have released so you can use its success as a selling point, and also use the specific data you get from it to hone in on your audience. If you have released a trailer or a first episode and it has gotten traction in the form of press or downloads, include that. ![]() Women, people of color, younger and international listeners are particularly attractive.Īn example of audio- either the first episode of your show, a trailer or a clip. ![]() This means millennials or younger listeners who do not necessarily skew male, are coastal, American, or white. Most advertisers want an audience that they have not yet been able to reach. The name, tagline and description of your show.ĭetails about your core audience- age, ethnic background, geographic location, spending habits, purchasing power and when they are likely to listen. The first thing you need to do in order to get advertisers -national or otherwise- is create a sponsorship deck. ![]()
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